Why People Forget

Research has shown that people forget things for one of three reasons…

· They don’t get it in the first place.

· They had it, but they lost it.

· They have it, but they can’t find it.

These mistakes reflect a failure in one of the three mental processes necessary for memory:

· Acquisition

· Storage

· Retrieval

Or as we like to call it:

· Getting it in.

· Keeping it there.

· Getting it out!